WE'RE RAISING $10M
To bring on Andrew Staub and take Jelly from 2,000 active users to 1,000,000 active users globally in 24 months.
01 — What Jelly is
Post videos.
Send money.
Anywhere in the world.
Venmo made payments social. Jelly makes them visual. Every jelly is a video with money attached: pay a friend, tip a stranger, back somebody halfway across the planet, and the whole thing plays like a feed instead of a bank statement.
- 1Video-native
The post is the transaction. Context, face, voice, money.
- 2Global by default
Not a US-only rail. Money moves anywhere from day one.
- 3Social graph = growth
Every payment invites the other side. Same physics as Venmo.
02 — Where we are today
We're at the exact number Venmo was at when Andrew joined.
This isn't a metaphor. It's the same starting line. The product works, the loop is real, the feed is alive. What we don't have is the person who has already driven this exact curve, from a standing start to a million.
We know what the next two years look like. We've done them before.
03 — The hire
ANDREW
STAUB
Head of Growth, Venmo · Employee #2
Andrew was employee #2 at Venmo. He ran customer support, then growth, and he is the person who took Venmo from 10,000 users to 1,000,000 users.
He gave the infamous "ubiquity" presentation when we crossed 100,000 users — the talk that reframed what we were building from an app people liked into a default people couldn't opt out of.
He was my roommate. We worked together at Ticketleap before any of it, and he left Ticketleap to join Venmo when Venmo had roughly 1,000–2,000 active users. Exactly where Jelly is today.
His signature early-Venmo insight, still the best growth finding I've ever seen: an invited or referred user was 10× more likely to become a monthly active. We didn't need downloads. We needed word of mouth.
That's why we want him on Jelly. Not to advise. To run it.
04 — The ubiquity presentation
UBIQUITY
At 100,000 users, Andrew stood up and argued that Venmo shouldn't optimize for growth. It should optimize for being everywhere — the assumed, boring, unavoidable way friends settled up. Every feature, every support reply, every referral hook pointed at that one word.
“Going from thousands of users to millions requires a growth mindset that is constantly open and fluid, yet executes extremely fast and well.”
— the early Venmo growth playbookJelly needs the same argument made again, in a world where video is the language and the money is global.
05 — The plan
2,000 → 1,000,000 active users.
Twenty-four months. Three levers, run by someone who has already pulled all three.
06 — Use of funds
Where the $10M goes.
24+ months of runway. The first hire is Andrew and a growth pod that reports to him.
07 — Milestones
What we're on the hook for.
08 — Why now
The window is the pairing.
- 1Video is the default
A whole generation communicates in clips, not text. Money hasn't followed yet.
- 2Rails are global now
What took Venmo years of US-only plumbing is a starting condition for Jelly.
- 3The operator is available
The person who ran 10K → 1M is free, and we've lived together, worked together, shipped together.
Same two people. Same starting number. Bigger map.
09 — The ask
$10,000,000
To hire Andrew Staub, launch Android, grow product engineering from inside our own network globally, and put a jelly in a million pairs of hands.
Let's talk →Iqram Magdon-Ismail · jellyjelly.com